Volpi Foods announces a new website and packaging for the 119-year-old St. Louis-based, 4^th-generation family-owned and operated producer of specialty cured meats. Volpi’s new look brings to life the family cured and crafted brand, highlighting the company’s heritage and dedication to quality. Customers will begin to find the bold, updated branding in grocery stores across the United States over the next few weeks.

“We have been developing this new look for our brand over the last few years,” says Volpi’s CEO Lorenza Pasetti. “It emphasizes our family history and dedication to quality and speaks to long-time Volpi customers, as well as the new audience of charcuterie consumers who may be trying our products for the first time.