Alitalia has launched a new global marketing brand, which encompasses a TV commercial, designer staff and alliances with top Italian brands.

The event that took place at the Nazionale Spazio Eventi in Rome, was attended by hundreds of global media representatives and invited guests. The television commerciai celebrates the Italian airline as it faces the future with renewed vigor and vitality, following a successful restructure in 2014, which saw it also introduce a series of enhancements and upgrades to its inflight product and fleet.

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Source: http://airwaysnews.com/