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Sinner: the agreement includes a suspension despite acknowledging his innocence San Faustino and the cost of being single in Italy Italy’s new law tackles fake online reviews in tourism and hospitality ITA Airways, inspired by Alitalia Italy promotes sports in schools and reintroduces Youth Games Serious concerns over seismic swarm in the Campi Fl...

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Since Saturday, February 15, an ITA Airways Airbus A350, operating on long-haul routes, has been flying with the “Inspired by Alitalia” sticker. This slogan had already been featured on the app and website with the goal, according to a statement from ITA Airways, “to associate its brand with a declaration of deep gratitude toward a legacy the compa...

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The power of a brand is difficult to quantify in any business, and every company deciding to undergo a rebranding exercise does it with a good dose of circumspection and fear. When the Italian flag carrier Alitalia decided to “retire” its brand in October 2021 as part of the salvage/takeover operation by Lufthansa there wasn’t much of a choice. Ope...

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About two dozen men and women in their seventies and eighties, all welling with emotion, ascended the stage one after the other. Some struggled to walk and were assisted by young family members. These were the Alitalia employees who once worked at the airline’s Tripoli office in Libya, and their families. At the ceremony, which was sponsored by the...

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Italy witnessed the start of a new chapter in history this week following the first flight of ITA Airways. This event was the latest in a series of twists and turns that the country’s air travel market has gone through over the last century. With this latest move, let’s take a brief look at the history of Italian aviation. Slow start Unlike several...

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Over a decade ago, when Francesco Galietti had to travel from his native Rome to Milan for work, he used to fly the nearly 400-mile route. Today, he takes the train. Galietti -- CEO of Rome-based political risk consultancy Policy Sonar -- is not alone. Figures released in 2019 by Italy state railway company Ferrovie dello Stato show that the number...

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They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies. Italy's new national airline, ITA Airways, launched on Friday with a promise to bring pride back to its national flag carrier, after Alitalia, Italy's legacy airline, went bankrupt and ceased operations a day earlier. Execut...

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Italy's new national airline ITA takes to the skies on Friday 15 October after Alitalia made its final voyage last night, with a flight from Rome to Cagliari. ITA, whose full name is Italia Trasporto Aereo, replaces Alitalia which ceased operating yesterday after 74 years. On the eve of its launch, however, ITA bought the Alitalia brand and naming...

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Alitalia will take its last flight this evening before passing the baton to Italy's new national airline, ITA, which begins operations on Friday. The final flight, from Rome to Cagliari, brings to an end a colourful 74-year history between Italy and the troubled flag carrier. It is a sad, bitter day for Alitalia employees, most of whom will not be...

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In the '90s the New York Times noted how Alitalia was mostly renown for its "trendy aircraft interiors and flight attendant uniforms by designers like Giorgio Armani, rather than for service or punctuality". An analysis that, although cynical, accurately depicted how the Italian flag carrier airline, from the end of the Second World War up to its...

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