They've long dominated the food and fashion worlds, this year they've dominated sports, and now they're aiming for the skies. Italy's new national airline, ITA Airways, launched on Friday with a promise to bring pride back to its national flag carrier, after Alitalia, Italy's legacy airline, went bankrupt and ceased operations a day earlier. Executives unveiled plans for the new network, airplanes, staffing and livery at a press conference livestreamed from Rome.
 
The first thing to know: everything will be centopercento italiano. The new ITA Airways planes will be colored sky-blue, with staff wearing uniforms by top Italian designers. Interiors and airport lounges will be dressed by high-class Italian firms, and even the cars and minibuses used to move around the grounds will be Italian.