Borsalino Foundation and the City of Alessandria teamed up for a new museum, which will value the heritage of the historic hatmaker. The exhibition is set to open to visitors on Wednesday, while the official inauguration will take place a day earlier. The museum will showcase the history of the house starting from 1857 up until the present day.

The museum is divided in three main sections: “Antica Casa,” a multimedia installation that traces the main stages in the history of Borsalino, exploring the link with the surrounding territory; “Manifattura,” dedicated to the hat production processes, the hat-making techniques of the artisans from Alessandria; and the “Galleria” section, which features a display of more than 2,000 hats, organized into eight narrative paths.