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Borsalino Foundation and the City of Alessandria teamed up for a new museum, which will value the heritage of the historic hatmaker. The exhibition is set to open to visitors on Wednesday, while the official inauguration will take place a day earlier. The museum will showcase the history of the house starting from 1857 up until the present day. The...

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Italy's legendary brand -- long synonymous with dapper, rugged masculinity -- has dusted itself down since it was driven into bankruptcy in 2017 by an unscrupulous boss. Franco-Italian financier Philippe Camperio has put it back on its feet and revived sales while staying true to its age-old traditional techniques. Time appears to stand still in it...

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Ah, Borsalino! The hat of hats, the headwear of stars! It's a name long familiar to gourmets of fine hats around the world, but today, is almost invisible in the USA. And these days, not everyone will jump at the chance to spend several hundred dollars on a fedora. Nonetheless, Borsalino has been an icon of the Italian fashion market for 160 years...

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What a movie, Casablanca. The cinematography, the aesthetics, the music, the actors, of course. Who doesn’t have in mind Humphrey Bogart, dark and handsome, with his fedora hat and trench coat, in the famous airport scene where he says goodbye to Ilsa, interpreted by Ingrid Bergman? That hat, that fedora, was a Borsalino.  Borsalino: a name that be...

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The fedora Humphrey Bogart wore in “Casablanca” may have secured Borsalino’s place in fashion and cinematic history, but it will be something like the cow-print bucket hat that will help ensure its future. The storied Italian hatmaker still makes its felt hats by hand in a Piedmont region factory, using the same artisanal techniques from when the c...

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In this time of virus-imposed isolation, it’s comforting to sift through old possessions in forgotten drawers. I recently came across two neatly folded women’s Borsalino hats my mother had bought in Rome in the early 1950s. Still unblocked, but well-preserved for future shaping, they inspired a look into the history and current state of the legenda...

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Hats off, Bogie. The traditional Italian hat maker Borsalino, whose fedora has defined the rough-and-tumble images of Robert Redford, Frank Sinatra and Humphrey Bogart, has a plan to appeal more to women and millennials by pushing into high-end fashion, streetwear and even sportswear. The recent troubles of the company, which has been rescued finan...

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Borsalino has created a new fedora style inspired by one of the brand’s most famous customers: Humphrey Bogart. As part of the strategy to relaunch the Alessandra-based hat maker under the guidance of its new owner — private equity group Haeres Equita — Borsalino has partnered with the Humphrey Bogart estate on the creation of an exclusive fedora s...

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Monday, October 1, 2018, 6pm EDT. John D Calandra Italian American Institute, 25 West 43rd Street Suite 1700, New York, NY 10036. Borsalino City (2016), 78 minutes. In Italian with English subtitles. Enrica Viola, dir. Post-screening discussion led by Anthony Julian Tamburri, John D. Calandra Italian American Institute. Borsalino City tells the sto...

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