Straightforward, innovative and an excellent communicator, these are just a few of the adjectives that can be used to describe the business owner from Alba, a man who involved all his capacities to transform his very own initiatives to become reality on a worldwide level.

He succeeded in doing this by selling technology products, after having developed throughout the entire national territory the Unieuro chain, which had been founded by his father Paul. Oscar Farinetti, however, established himself with excellent results, even in the difficult field of food products, taking an extra step in regards to competition; he managed to sell high quality products using a model of large-scale retail trade.

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Fonte: L'italo-Americano