
BY: Marisel Salazar
Prosecco is a global superpower. Nearly 20 percent of all sparkling wine sold in 2017 was Prosecco, according to Nielsen data, and sales were up 21 percent over the previous year. And that’s not the half of it. Industry experts like Vinexpo CEO Guillaume Deglise predict that Prosecco sales will continue to soar, increasing by more than 36 percent through 2020. By comparison, Deglise expects that Champagne will grow 1 percent by volume, and cava will remain stable.
Prosecco’s massive popularity means it can overshadow other sparkling wines, both abroad and within its native Italy. After all, every bubbly Italian wine is not necessarily Prosecco. There’s also Lambrusco, Franciacorta, Trentodoc (metodo classico), and Asti Spumante.
SOURCE: https://vinepair.com/
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