Maybe NoLo owes its fortune to the dominant "smart" culture, because in the perspective of the most unbridled sharing takes things into use without purchasing them. So NoLo has become one of the trendiest neighborhoods in Milan.

The name NoLo, however, does not mean "rental" (as in Italian) but more simply North Loreto, it is a very young neighborhood, it was established about ten years ago by the Municipality of Milan, tracing the streets that delimit it with a pencil on the map. Visit Italy then takes you to discover NoLo.