
Ferraris are becoming increasingly popular among younger buyers, with the CEO of the luxury automaker revealing that 40% of new buyers are now under the age of 40. That reflects a significant upswing from just over 18 months ago, when Ferrari’s chief said the figure stood at 30%.
“40% of the new clients are below 40 years,” Ferrari CEO Benedetto Vigna told CNBC on the sidelines of CONVERGE LIVE in Singapore. “I don’t know for other brands, but for us, it is an achievement that is thanks to our team,” he added. The Maranello, Italy-based manufacturer is well known for keeping a tight rein on the production of its cars, seeking to maintain the brand’s promise of exclusivity. Indeed, as of last year, nearly three-quarters of all Ferraris were sold to existing customers.
SOURCE: https://www.cnbc.com
The Wine Consortium of Romagna, together with Consulate General of Italy in Boston, the Ho...
Si chiama Emanuele Ceccarelli lo studente del liceo Galvani di Bologna unico italiano amme...
Italian brakes maker Brembo will build a new foundry in Michigan to expand its manufacturi...
How has Italy influenced the world of Jewelry? Join us for a special lecture on the a...
Miami-born and Italy-raised, jewelry designer and accomplished equestrian Lucrezia Buccell...
Iconic Italian design brand Alessi is celebrating its centennial with an exhibition titled...
Conto alla rovescia per Be Italian, il nuovo salone organizzato da Lombardia Fiere dedicat...
Filmmaker Luca Guadagnino revealed in a recent interview that he has no immediate plans to...