The Agnelli family that controls holding company Exor, which owns Ferrari, plans to stage a runway show that will be held in Maranello, Italy, where the Ferrari brand is headquartered. The event is said to take place on June 13th, 2021, at a location to be determined and depending on the progression of the COVID-19 pandemic in the country.

In November 2019, Ferrari revealed it was launching a new lifestyle project to include women’s, men’s and children’s apparel and accessories collections. Ferrari tapped designer Rocco Iannone as its brand diversification creative director. Iannone and his team are based in Milan.