In Italy there are many companies that have made the history of the country thanks to their work. They have become the symbol of the city they come from. Their importance is celebrated through the creation of museums and exhibition spaces dedicated to their history. One of these is the Lavazza museum in Turin. Italian Traditions will guide you on the discovery of this place that allows the visitor to experience an emotional and sensory journey in the culture of coffee. It also allows you to rediscover the history of this Italian company known and appreciated all over the world.

It is a museum that was opened in the Piedmontese city of Turin on 8^th June 2018. This innovative museum was designed by the international Ralph Appelbaum studio and situated next to the Lavazza historical archive where the history of this important Italian company is kept. Here Lavazza’s 120-year history is told through more than 8500 documents, stories and images. The museum is part of the Museimpresa national association. The exhibition itinerary is developed through 5 galleries distinguished by a specific theme and appearance.