“The great desire for variety on the part of tourists, but also to experience natural and open spaces and at the same time food and wine: as data from the European Travel Commission show us, Europeans, even in winter periods, place these two aspects at the top among the stimuli that can entice them to undertake travel, further confirming their importance, by now, as a travel motivation for twelve months of the year”.

These are for Roberta Garibaldi, author of the “Report on Food and Wine Tourism in Italy”, the main trends of food and wine tourism in 2024, a strategic asset for the Belpaese and the wine and food territories, which moves, on average and according to estimates, 14 million tourists for a turnover of 2.5 billion euros.