Today the Foreign Ministry presented a promotional event with an innovative take on the so-called “roots tourism”: journeys to our Country by Italians and by people of Italian descent residing abroad to rediscover their roots and their family history, their land of birth, cultural traditions, crafts and food and wine products.

Through this “roots tourism” people intend to strengthen their ties with Italy, contribute to sustainable growth at regional level, and mobilise resources for the conservation of our Country’s architectural, historic and cultural heritage, in line with the Foreign Ministry’s “The Italian Way of Life” promotional activities. This tourism model may concern a potential target of between 60 and 80 million people of Italian descent who intend to re-establish contacts with their families’ place of origin and spark a sense of belonging to their roots.