How Italy Rebooted Rome’s Legendary Cinecittà Studios

Nov 03, 2022 204


Visitors to the Rome Film Festival and MIA Market last month couldn’t have avoided them. They were everywhere in the eternal city: bright red billboards celebrating Cinecittà, the city’s legendary film studio.

They weren’t promoting any new film or TV series shooting at the fame backlot. Instead the ads were part of a campaign, call it Cinecittà reboot, intended to return the Italian studio to its place atop the world stage. 

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