How Italy Rebooted Rome’s Legendary Cinecittà Studios

Nov 03, 2022 204

BY: GIANMARIA TAMMARO

Visitors to the Rome Film Festival and MIA Market last month couldn’t have avoided them. They were everywhere in the eternal city: bright red billboards celebrating Cinecittà, the city’s legendary film studio.

They weren’t promoting any new film or TV series shooting at the fame backlot. Instead the ads were part of a campaign, call it Cinecittà reboot, intended to return the Italian studio to its place atop the world stage. 

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SOURCE: https://www.hollywoodreporter.com/

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