EUR (which is the acronym of Esposizione Universale di Roma, meaning Rome’s Universal Exposition) is a metaphysical district of Rome that dates back to the Fascist era. The original project was inspired by Fascist ideology and by the classical Roman urban planning, adding the elements of Italian Rationalism.

The layout of the EUR district includes wide streets, and majestic and imposing architectural buildings, that are massive and square, mostly built with white marble to recall the classical monuments of the Ancient Imperial Rome.