Italy remains one of the most sought-after cultural destinations in the world, with its cities of art continuing to attract increasing attention from global tourists. This is highlighted in the 2025 Cultural Tourism Report, which offers a comprehensive analysis of the cultural tourism trends in Italy, utilizing Artificial Intelligence, Machine Learning, and semantic analysis to track data and sentiment.

According to the report, Rome and Florence retain their status as the top destinations for cultural tourism in Italy, drawing visitors from all over the world with exceptionally high online sentiment scores (92/100). The Trevi Fountain has risen in popularity, surpassing the Pantheon, while the Colosseum continues to hold its title as the most reviewed and admired attraction among tourists.