Consolidating Lombardy as a major tourist destination and enhancing tourism as a driver of economic development, in a logic of integrated attractiveness are the objectives of the new communication campaign “#inLombardia there is so much to discover,” which will be conveyed until 31 January next with billboards, press, radio and TV, digital and social channels as well as guerrilla marketing, with a total investment of around 1 million and 700 thousand euros.

Thus, the total investment of € 80 million in the promotion and support of companies during the legislative period of the Lombardy Region, which considers strategic tourism and wants to become the first region of Italy in this sector.