Italian automaker Lamborghini is expanding its offerings in a new collaboration with Italian suitmaker d'Avenza. Together the brands will offer consumers the ultimate customization experience, giving them the ability to design their own Lamborghini and a bespoke suit to match. Pairing up with a luxury apparel brand like d'Avenza to offer new products will allow Lamborghini to appeal to a wider range of consumers.
"Heritage Italian brands Lamborghini and d'Avenza share a past that has remained exclusive to a select clientele," said Thomaï Serdari, Ph.D., founder of PIQLuxury and adjunct professor of luxury marketing at New York University, New York.
Source: http://www.luxurydaily.com/
