Fruit, vegetables, nuts, legumes, seeds, fish, a lot of good extra-virgin olive oil, a moderate amount of dairy products, and a little bit of red meat: this is the Mediterranean Diet. Exactly ten years have passed since it was declared an “intangible cultural heritage of humanity” by UNESCO.

An important milestone, which we owe to professor and scientist Ancel Keys: In 1962, Keys traveled from the United States to Naples so he could better understand why the local residents were less prone to cardiovascular disease. In the area of Pollica (Salerno, Campania region), he discovered the Mediterranean Diet and all its benefits: He started to study it and began promoting it as a lifestyle, for its positive impact both for health and for the planet.