One hundred years of Baci Perugina. The limited edition and the company’s initiatives

Jan 28, 2022 649

BY: Michela Becchi

A hundred years of love, a hundred years of Baci. It was 1922 when Luisa Spagnoli almost by chance created the recipe that made Perugina famous, those dome-shaped chocolate pralines that over the years have decreed the success of the company, becoming a symbol of love itself, a must on Valentine’s Day.

Tasty pralines created to use the leftovers of chopped hazelnuts employed in other preparations, initially called cazzotti, (punches) later renamed by Perugina partner Giovanni Buitoni, who found it more elegant to ask for a Bacio (kiss) rather than a punch… to crown the fame of the chocolates are the romantic phrases inserted in the wrapper and the unmistakable silver packaging with blue stars, introduced a few years after their birth by designer Federico Seneca (also responsible for the love notes, added in the 1930s). 

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SOURCE: https://www.gamberorossointernational.com

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