The inaugural leg of “PR on Top,” the cutting-edge promotional initiative for Pecorino Romano PDO, set the stage ablaze at the latest edition of Summer Fancy Food 2023 in New York, where the illustrious Italian cheese stole the spotlight in its domain.

With an ardent following in the United States, the Pecorino Romano PDO achieved a record-breaking performance in 2022, boasting an average price of $12,384 per kilo and a remarkable +15.6% surge in turnover compared to the previous year.