Here it is again, the fair that is capable of attracting buyers from more than 100 countries, international media and influencers, designers and creative people, industry players and managers. The world of men's fashion is returning for the biannual Pitti Uomo fair (from today until June 16) at Florence's Fortezza da Basso.

They are aware that this is where ideas, projects, agreements and present and future orders “bloom” (the guiding theme of the 92nd edition is in fact “Pitti Blooms”). But it also includes events, presentations, fashion shows, displays and installations, which for a while now have flanked the traditional exhibition.