It’s not just an event for industry insiders or those looking to furnish their homes: Milan is the capital of new trends, technological innovations, and also of sustainable materials and solutions. The Salone del Mobile.Milano is presented as a cultural phenomenon, a commercial hub, and a celebration of creativity and innovation.

For these reasons, Milan’s most important week, second only to Fashion Week, is effectively likened to “the New Year of Made in Italy.” From this date onward, the sector takes stock; business volumes are measured, market projections are made, expansions evaluated, and investments, partnerships, and corporate enlargements are considered.