If you were born in Italy, you definitely owned a pair of Superga 2750 at some stage in your life, probably white or dark blue. The simple, but comfortable canvas upper and rubber sole shoes have been the go-to choice for millions of kids since their creation in Turin, back in 1925.

Today, the 2750 has a cult following around the world and is way more popular than it used to be when I was a child. But what do its many estimators know about the brand Superga? Superga has been producing classic sneakers for over a century. Founded in 1913 in Turin, the company was initially known for its vulcanized rubber-soled boots, which were considered a novelty at the time.