Talk about Italian fashion and you immediately think of Milan and its haute couture or pret-a-porter fashion shows. You talk about design and again you think about Milan, you discuss urban planning and contemporary architecture and Milan comes back again and the continuously changing face of its squares and districts.

And it is always Milan that comes back in conversations about where to go shopping, where to invest and do business, and where to discover new trends in terms of trendy aperitifs and gourmet dinners.