Celebrity wines have become highly popular in recent years. A phenomenon of the last quarter century of winemaking in the United States has been the advent and increasing popularity of wines endorsed by, or oftentimes owned and produced by, artists from all segments of the entertainment industry, not to mention the lesser-known Silicon Valley entrepreneurs and titans of the finance industry.

Many wines with celebrity labels on bottles are vanity wines, an expression of wealth and ego satiating. But others are true labors of love and, with significant investments, are highly acclaimed. The current desire of wealthy Americans to create a unique expression of their vinous preferences has its roots in Western Europe.