Anyone who has ever had a gooey spoonful of Nutella in his life will tell you that as spreads go, Nutella is indeed special; and cocoa and hazelnut are a match made in heaven. Perhaps, that is what American blogger, Sara Rosso, thought when she established February 5 as World Nutella Day in 2007.

It has been 15 years since we celebrated this day, and the popularity of the spread as breakfast companion, post break-up bingeable, and taste-mix for workout smoothies has only increased in this time. However, not many know that Nutella, like its colour, has a dark story behind it, and like its taste, a deliciously sweet past.