On Sunday, February 5^th Nutella lovers and fans will unite all over the world to celebrate World Nutella Day, coming together on social media to share recipes and stories and to savor the taste of the world’s favorite hazelnut spread. The unique taste of Nutella can be enjoyed on any day, to prepare recipes, to enjoy flipping pancakes and crepes with family and friends, but this is the day to share those recipes and stories worldwide.

Therefore, let’s spread a Nutella smile. In 2007, American blogger Sara Rosso, spontaneously launched a celebratory day to unite the global Nutella community and celebrate the passion for Nutella on social media. Today, World Nutella Day is a global phenomenon that sees thousands of fans sharing their stories and recipes with Nutella all around the world.