“Colomba is not as popular as the Christmas Panettone in the United States. But it is becoming more and more appreciated,” says Beatrice Ughi founder and president of Gustiamo, an online retailer with a mission to improve the quality of Italian food in the States. 

Popularity is growing. Ughi told ItalianFood.Net sales of the store’s colomba doubled in 2021 compared to 2020. About two weeks before Easter, Gustiamo sold out of their colomba cake. Gustiamo partners with Master Pastry Chef Luigi Biasetto to import the traditional Italian Easter cake. “The cakes travel by air because Chef Luigi wants his creations to arrive in perfect condition in the United States”, says Ughi.