Baking is in the blood of the Rotella family, a legacy that goes back more than 160 years. Louis Rotella Sr. and Louis Rotella Jr. elevated Rotella’s Italian Bakery, La Vista, Neb., from an Omaha staple into a supplier of specialty bread and rolls throughout the United States.

Their passion for the craft and business acumen have earned the father and son a spot in the American Society of Baking’s Baking Hall of Fame. The Rotellas’ baking tradition dates back to the 1850s in Calabria, Italy, where Louis Sr.’s grandfather ran a bakery in which he grew and milled his own wheat.