Ferrero to conquer the U.S.: Jelly Belly candies acquired

Nov 23, 2023 716

The Ferrero Group kicked off the holiday shopping season with a new coup-the last of this year, in all likelihood: the acquisition of the in-house Jelly Belly Candy Company, founded way back in 1869 in Fairfield, Illinois. The Jelly Belly brand is in fact already present in more than sixty countries on all five continents, and is known as "one of the world's most beloved and recognizable confectionery products since its introduction in 1976."

The move, which as mentioned in the opening of this article represents a major strategic shift for the Ferrero Group, was greeted with optimism and enthusiasm by both parties. "We are thrilled to bring Jelly Belly's imaginative products and talented team to the Ferrara Candy community (a related company of The Ferrero Group)," indeed commented Ferrara Candy CEO Marco Capurso.

"Our dedication to creating innovative, quality confections and our deep relationships with retailers align perfectly with Jelly Belly's experience, passion for quality, reliability and customer service. We look forward to working together to build on the success of all our brands."

"The acquisition would combine Jelly Belly Candy Company's more than 100 flavors of jelly beans and gourmet treats with Ferrara's extensive sugar candy portfolio," a press note issued by the gummy candy company read instead. "Jeff Brown, who is currently executive vice president of global operations and distribution for Jelly Belly, will become its chief executive officer."

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