Invest, a Belgian company controlled by the Italian confectionery giant Ferrero, has acquired Nonni’s Bakery from the private equity firm Vestar Capital Partners. The acquisition is part of Ferrero’s strategy to strengthen its presence in North America and continue its global expansion in the packaged sweets market.

Founded in 1988, Nonni’s Bakery is known for its high-quality artisanal cookies and baked goods. The company specializes in chocolate biscuits and cookies reminiscent of Tuscan cantuccini. Its portfolio also includes brands such as Nonni’s THINaddictives, Nonni’s Bites, La Dolce Vita, and the recently introduced Nonni’s Snackers.