10 years ago, Oscar Farinetti brought Eataly to the United States, on August 31 he opened Eataly NYC Flatiron, what is today the flagship store in the U.S. The original idea was simple: to gather under one roof high-quality food at sustainable and reasonable prices for ALL, celebrate Italian biodiversity, and create an informal, natural, and simple place to eat, shop, and learn.

After years of research and hard work, the first Eataly opened its doors in Torino in 2007, when an old vermouth factory was transformed into Eataly Torino Lingotto - the very first multifunctional marketplace dedicated to Italian excellence in the world. Eataly has now opened in over 40 cities around the world.