An idea of Livio Bisterzo, Hippeas has now launched in America as a combination of two English words: Hippies and chickpeas - designed to push the strength of a movement and the resulting change.

Livio Bisterzo, originally from Busto Arsizio, left Italy at 18 and moved to London where, after completing his studies, built up his career by working for some of the world's leading distribution companies. The most recent experience before Hippeas has been the development of a luxury men’s grooming range with a friend in London called Kyoku, targeting the premium end of the market.