Where the wafer meets the road — Loacker's is celebrating its 90th anniversary through its American Road Trip campaign this summer. While the iconic Italian wafer and cookie company has been based in the Sud Tirol region of Italy since 1925, its made waves in the U.S. only in recent years.

"We're thrilled to be celebrating our 90th Anniversary by literally taking the wafers to the streets," says Crystal Black Davis, v.p. of marketing, Loacker USA. "What could be more iconically American than a road trip, and what is more iconically Italian than a Loacker wafer?"

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Source: http://www.candyindustry.com/