Can private label get a larger slice of America’s love for Italian food? It’s no secret that American’s love their Italian specialties. In a 2019 YouGov survey, 88% of Americans said that they like Italian food, making it the country’s most popular non-American type of cuisine.

While many Americans are most familiar with pizza, there also is the fact that pasta, sauces and olive oil have become pantry staples nationwide, and the profile of these items has only been increased by the pandemic — in particular those sourced from Italy.