Last year, probably also thanks to the restrictions imposed by the Covid pandemic, the popularity, and traffic of the social web and video channels characterized by the brand SalumiAmo opened and managed by the Istituto Valorizzazione Salumi Italiani (IVSI, the Italian deli meats Promotion Institute) has grown considerably. The success with foreign web users is notable.

This is especially true with regard to the SalumiAmoTV web-TV channel, opened in 2011 on YouTube to enrich the communication tools that are useful for spreading the culture of Italian deli meats worldwide. Ten years after the publication of the first videos on the platform, the IVSI channel has reached 2 million total views of the videos uploaded.