When most people want to donate something, they go to the Salvation Army because Salvation Army has spent years branding themselves as the place to go if you want to donate something. There are thousands of charities out there. Some are arguably more charitable than the Salvation Army. So why do we go to the Salvation Army? Because no one sees any advertising from the other charities. It’s that simple.

Since I created Italian Enclaves, I noticed that there are thousands of Italian American-owned businesses in the United States. Some of these businesses have been opened for over one-hundred years. If a business has lasted over one-hundred years in The United States, we should all know about it just by default, yet we do not. When a hot tech company goes public, we all know its name whether we watch the financial news channels or not.