We the Italians kicks off the new year on the West Coast, specifically in Arizona, the Grand Canyon State. It is here that we are welcome by a great friend, someone with a big heart in which the two flags that represent all of us proudly wave.
Pete Melucci is our Ambassador in Arizona, the founder and President of the Arizona Italian American Chamber of Commerce, and also the Vice President for the Southwest of the National Italian American Foundation. We’re starting 2025 in a wonderful way!
Hi Pete, please tell our readers about your peculiar story about being an Italian American born on one coast and then moved to the other one…
It took time to adjust to life on the west coast. It is a bit more relaxed and assimilated in many cases. I was also accustomed to a much higher percentage of Italian American people where I lived in New York City. Out west, there is not the same population and concentration of people with Italian descent. As a result of that, I believe they are accustomed to not having as strong of a voice in some local communities. In ways, it simply comes down to mathematics. The population simply is not here in contrast to the percentages of people with other heritage. With that said, there are some great institutions … the Las Vegas Italian Club, the San Francisco Italian American Athletic Club and the Italian American Museum of Los Angeles are three that come to mind. There is also a “Little Italy” in San Diego. And of course, I am biased that the AZ Italian American Chamber of Commerce is great!
Being born and raised in Brooklyn, NY but also living in the west for many years, I joke that I am “bi-lingual”. I am clearly an “east coast” Italian American but over the years; I have learned how to better communicate and connect with the west coast culture. It is a very different culture, in my eyes.
Please describe to us the Italian and Italian American community in Arizona
In Arizona, we are a bit separate because the geographic area is spread-out. The greater Phoenix area is very sprawled. Construction is more horizontal than vertical here. So, there is not the density that creates a lot of the visualizations of classic Italian America that people expect. Many businesses are “chains”. There are not “Italian neighborhoods” in Arizona in the way that is traditionally envisioned. With that said, there are a few local areas that Italian Americans seem to be slightly more attracted to.
To summarize, because we are less than 4% of the population in the state and the area is not dense; our groups are a bit fragmented. I am always working to encourage a more unified approach. It is not always easy. We have made great strides through the assistance of the National Italian American Foundation. It is difficult to have a local voice without closer collaboration of the various Italian American organizations. We have actually had that constructive criticism often.
You are the founder and President Arizona Italian American Chamber of Commerce…
Yes, me and a couple of other amazing gentlemen. Al Carfora was the impetus but passed away very soon after we created the Chamber, and the other gentleman resigned to concentrate on his related endeavors. It basically became me and Massimo Sommacampagna faced with a decision to fold or fight on. Massimo joined very early and is a tremendous contributor and Board member. He is a huge part of the future of the entire Italian American community in Arizona.
When we started, we knew there were many groups whose profiles are more cultural and social in nature. However, I was repeatedly receiving inquiries about business-related items, referrals, connections, advice, etc. It was apparent that many of our people were very interested in networking and improving their companies. There were no groups predominantly focused on business for our community that also connected with regional, national and international contacts…so, we created one. We had a lot of feedback that business owners were not as interested in “playing cards and spaghetti dinners” and they did not want weekly or even monthly gatherings. Business-people’s schedules simply do not permit that. Particularly, our small businesses and restaurant owners. We created the right mix of business, social, cultural and national for our members.
The catalyst for the Chamber was in part due to the Covid pandemic. Our friends with businesses were really hurt by the huge decrease in traffic. We were literally buying items for pick-up, paying extra, tipping heavily and encouraging the community to buy from our members; the majority of which are “Mom and Pop”. It was after that we realized we needed more corporate members. We also needed to have interaction with the municipalities. We try to create synergies between our larger and smaller businesses. We also network and support the more cultural Italian American groups so that there is more interaction throughout the community. Lastly, we began connecting with the groups and organizations in other States of the US (and even a little with Italy!). It’s the “abundance mindset” at work. We are very proud to have members from outside of Arizona.
Are there places, personalities or facts with a particular importance in describing Italy in Arizona?
I feel Italian culture needs more of a spotlight in Arizona. Again, for those who travel internationally, Italy seems to always have a spotlight. I would say the Amalfi coast is a high-profile location. Firenze, Capri and the Tuscan region are also spoken of often. The healthier nature of Italian farming and stricter food laws has come up often as something to emulate for the US. This dovetails into the “Blue zone” (the areas where people live best, up to 100 years and a positive idea of longevity is cultivated) and thus on Sardinia. Many are asking themselves if the Italian lifestyle is being thought of as healthier overall.
Another Italian cultural quality that has been highlighted more recently is the typically social nature of our people. The great rise in technology and social media has reduced true human interaction and communication. This was compounded with the Covid pandemic. People can feel isolated or that their relationships are transactional. Now, I believe societies are realizing that a highly cohesive, communicative way of life with family & true friends has a significant health benefit. I look back to the working class Italian American families in 1980s Brooklyn. We had much less materially but we were much happier. We were “all together”. In-person socializing and meaningful relationships in lieu of “connections” matter.
As our people migrate to Arizona, more focus will likely come. Jerry Colangelo is a great personality and example of success in Arizona. He has brought some attention to our culture. It always feels great to hear a person not of our heritage being very passionate about Italy, it is culture and it is people. In my eyes, that is a small bit of proof that we are recognized as among the most desirable cultures internationally.
You also are the Regional Vice President of the Southwest Region with the National Italian American Foundation, and since 2022 you started a NIAF Gala on the West Coast. The next one is scheduled for February 1st 2025. How can We the Italians help to promote this wonderful event?
Umberto Mucci and We the Italians have always been great friends of the community. It touches my heart that we have people in Italy sharing in our lives and reading our stories in the USA. Italian Americans often idolize their immigrant Italian family and friends.
Regarding our coming NIAF Arizona … all we would ask is to spread the word to any of the people or companies that may have an interest in being part of it. We are honoring Torey Lovullo – Manager of the Arizona Diamondbacks, Frank DeBlasi – Founder of the Baller Dream Foundation and awarding Dom Ruggiero the Tomaso Maggiore Culinary Excellence award. Rao’s is a Presenting Sponsor for the event. Having the iconic restaurant and food company involved energized all of us to a new level. I cannot begin to tell you how many people are asking if I can get them a reservation at the restaurant.
We the Italians is one of the most popular websites for those wanting information on the Italian American community. My closing message to our Italian cousins in Italy would be to not underestimate the level of desire and interest of many Americans to visit and/or live in Italy. You are loved more than you know!
‘A Ziarella va in America. Non è un titolo da film, ma una piacevole realtà. Il...
During the Regional Arizona Gala on Jan. 28, the National Italian American Foundation hono...
Italian-American food company Saint Pasta, started by Joe Cetrulo and Racan Alhoch, gained...
Playing this week at the Prescott Center for the Arts’ Small stage, Stage Too, is “Italian...
When it comes to playing a hunch-backed dwarf, Michael Corvino is head and shoulders above...
He had been in the restaurant business for most of his life. But chef and restaurateur Roc...
Babbo Italian Eatery is hosting its third annual Baseball for Babbo Day of Giving event on...
The Italian-inspired restaurant EVO, known for its location in Old Town Scottsdale, recent...