by Silvia Pieraccini
In order to promote the fashion sector this year, the Italian government has allocated €35 million to the Italian Trade Agency - ICE. As ITA President Michele Scannavini confirms, this is a 45% increase in resources (compared to 2016), which will serve to fund trade shows, multichannel marketing and distribution, expanding 'Made in Italy' brands into the world's most important department stores, and e-commerce.
Another difficult year is predicted for Italian fashion throughout the world. But there is only one winning strategy to overcome stagnant sales, geopolitical tensions, and looming protectionism: play aggressively. This means investing, internationalizing, and innovating Industry 4.0 factories. Minister for Economic Development Carlo Calenda is pushing for the fashion industry to adapt to rapidly-changing markets, and it will do so with the government's help.
Fonte: Italy24
