Toschi Vignola has been part of the Associazione Marchi Storici d’Italia since 2022 – a recognition of its constant contribution in bringing the authenticity and quality of Made in Italy to the world. Founded in 1945, Toschi was born out of a desire to preserve and enhance the typical fruits of its region, turning them into iconic specialties that, over the years, have delighted millions of consumers in more than 80 countries.
From the very first jar of cherries in liqueur to today’s wide range of products – from candied Amarena cherries to dessert toppings, syrups, and traditional liqueurs such as Nocino di Modena, Fragolì, and Lemoncello – Toschi Vignola has successfully combined tradition and innovation while always maintaining its artisanal spirit.
The company’s story began in 1945, when brothers Giancarlo and Lanfranco Toschi, faced with an abundant cherry harvest, turned to alcohol preservation to avoid waste. What started as a simple family practice soon became a winning business idea: the first industrial production of cherries in liqueur, launching a growth journey that would span decades.
In the 1950s, the company expanded its range by adopting sugar preservation methods, introducing liqueurs, syrups, and Amarena Toschi – which quickly became the brand’s emblem and a symbol of Italian taste. In 1953, a historic friendship brought together two Italian excellences: Giancarlo Toschi and Enzo Ferrari initiated a collaboration that tied the Toschi brand to the legend of the “Rossa di Maranello.” World champion driver Alberto Ascari became the face of a special limited-edition gift box: a Ferrari F1 miniature containing three Toschi liqueur bottles. It was the first example of a co-branding strategy that strengthened the company’s reputation, linking it with the worlds of high quality and performance.
With the opening of a new plant in Savignano sul Panaro in the 1960s, Toschi entered the global market, exporting to Germany, the United States, South America, and Australia. Vision and creativity defined the 1970s, when the company officially launched a product that remains iconic today – Frutta Spiritosa. The catchy jingle “Toschi la Frutta Spiritosa” was heard in the first television commercials of the era. Other products destined to become classics included the traditional Toschi Nocino di Modena, Nocello, and the line of toppings for ice cream and desserts.
In 1981, Toschi promoted an initiative celebrating local pride: the Premio Ciliegia d’Oro (Golden Cherry Award), established by the Vignola Study Center under the company’s sponsorship. The award is presented annually to individuals of Emilian origin who have distinguished themselves in fields ranging from social commitment to culture, industry, and sports. World-renowned figures among the winners include Enzo Ferrari, Luciano Pavarotti, Luca di Montezemolo, and Massimo Bottura – a recognition that highlights Toschi’s deep connection to its region and values of excellence.
The 2000s marked a new era of innovation and diversification, with the launch of Toschi La Gelateria, the company’s artisanal gelato division. Responding to new consumer needs led to the development of the Zero+ line – with no added sugars and zero calories – and the ongoing experimentation with new ingredients for gelato production. In 2021, the KeToschi range of bases and pastes stood out by embracing the ketogenic trend – low in sugar and rich in fiber. The most significant innovation comes in 2025 with the launch of Amarena Toschi Zero+, the first candied Amarena cherry with no added sugar. The unmistakable traditional recipe is combined with plant-fiber technology to create a product with 50% fewer calories – without adding sugar or replacing sweetness with intensive sweeteners.
Today, Toschi Vignola is led by the third generation of the family, carrying the torch while never forgetting its roots. The recent restyling of the company’s image and product lines reflects the brand’s strengthened global presence and the identity that has made it unique.
With 80 years of history, Toschi Vignola can rightfully be considered a benchmark for quality, authenticity, and taste – with a solid identity, strong local roots, and a constant eye on the future.
