This month, Peroni Nastro Azzurro – the world's No. 1 premium Italian beer – is proud to celebrate 50 years of passion, craftsmanship and contemporary Italian style. Since 1963, Peroni Nastro Azzurro has applied Italian style to the world of beer, using the finest ingredients to yield a crisp and refreshing lager with an unmistakable character. Staying true to Italian tradition, Peroni will celebrate this exciting milestone by giving a gift – a limited edition 50th Anniversary glass – U.S. legal drinking age consumers can redeem by signing up on www.PeroniItaly.com starting from November 1 through January 31, 2014. Glassware is available only while supplies last and includes shipping/handling costs.

Peroni Nastro Azzurro will also debut a limited edition package design in honor of its 50th Anniversary, featuring the beer's iconic symbol: the Blue Ribbon. The brand's name, Nastro Azzurro, comes from the Italian words for "Blue Ribbon" – the name of the prize given to the ship that crossed the Atlantic in the shortest time. The beer was given this name in honor of the SS Rex, the only Italian ship to have received the award, as a symbol of the beer's premium quality and distinction.

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Source: http://www.sacbee.com