Born from an idea by Sergio Ragone and Omar Gallo, and created by the award-winning director Giuseppe Marco Albano, in collaboration with photographers Mariano Silletti, Federica Danzi, Raffaele Contini, Pierangelo Laterza and Michele Lategana, with the original music by Robert G. Pellegrino , the texts by Sergio Ragone, the voices of Omar Gallo and Andrea Ramolo (for the international version), the video "Terra lucana" is an artistic homage to Basilicata, to its natural beauty and its humanity.

"We chose to make this video - Albano, Gallo and Ragone jointly declare - to try to give a new story to Basilicata. The choice of the shots of talented photographers, combined with the poetry of the words and the original music composed precisely for this work, has allowed us to overcome the usual and by now consummate narration of Lucanian places through the use of canonical images of Lucanian landscapes and the abuse of drones.