Wine tourism is, and will be, a strategic asset for tourism and the Italian economy. But Italy will make a quantum leap only if it knows how to organize itself better than it has done so far, perhaps even equipping itself with a real permanent Observatory, as companies, operators and institutions would like.

Meanwhile, taking stock of the state of the art is the volume “Journey in the Italy of Wine. Wine Tourism Observatory: regulations, best practices and new trends”, presented today in Rome at Palazzo Giustiniani, the representative seat of the Presidency of the Senate of the Italian Republic, the result of the joint work of the Associazioni Città del Vino, Donne del Vino and Senator Stefàno (first signatory of the Wine Tourism Law, ed.) and contains the results of the Nomisma-Wine Monitor survey of 92 municipalities and 150 wineries, with Senate President Maria Elisabetta Alberti Casellati, the Ministers of Tourism, Massimo Garavaglia, and Equal Opportunities (in video message) Elena Bonetti, as well as Senator Dario Stefàno, Roberta Garibaldi, to Enit, Riccardo Cotarella, president Assoenologi, Donatella Cinelli Colombini, president National Association of Women of Wine, and Angelo Radica, president National Association of Wine Cities.