Cortina d’Ampezzo queen of the Italian mountains in the summer of 2022, followed by Courmayeur and Madonna di Campiglio. The podium of the Alpine and Apennine peaks most appreciated by Italian and foreign tourists, elaborated by the research company on tourism JFC, does not seem to hold great surprises. The real novelty detected by JFC in its ranki...

Italy is seeing a surge in foreign tourists who will generate an estimated €17 billion between July and September this year, in a return to pre-covid levels, according to a new report by retailer association Comfcommercio. US tourists are driving the recovery, thanks also to a strong dollar, the report said. About 2.2 million Americans are expected...

Wine tourism is, and will be, a strategic asset for tourism and the Italian economy. But Italy will make a quantum leap only if it knows how to organize itself better than it has done so far, perhaps even equipping itself with a real permanent Observatory, as companies, operators and institutions would like. Meanwhile, taking stock of the state of...

Italy has become a very popular destination for summer vacations, especially for Americans. A recent report published by Airbnb revealed that US travelers are highly interested in visiting destinations like Venice, Capri, and Florence this year. The Italian government is aware of the popularity of the country for international travelers, and —while...

The Italy of tourism starts again and looks far away. The Ministry of Tourism and Enit aim to reach the general international public, in collaboration with the Regions, with the partnerships with Eurovision and Giro d'Italia and the support of Coni, thanks to a tourism promotion campaign aimed at many nations around the world. At the center of the...

The last two years have been of great criticality for the whole tourism sector, and consequently for wine tourism, with the restrictions related to the Covid-19 pandemic and the consequent economic crisis which caused important damages to the sector, while making new and difficult challenges emerge which all the people involved in the sector have b...

An ambitious plan has been unveiled to recreate the 100m final from the Tokyo 2020 Olympics - won by Italy's Marcell Jacobs - in the shadow of the Colosseum in Rome. The "global sporting event" was proposed jointly by Italian tourism minister Massimo Garavaglia and Rome mayor Roberto Gualtieri during a meeting to discuss plans for the 2025 Jubilee...

The economic system of Italian beauty, i.e. the historical, artistic and cultural heritage, the natural and landscape heritage, the services connected to them (such as transport and hospitality) and the production of design-driven Made-in-Italy sectors, as a whole, contributes 17.2% to the Italian GDP (of which 6% derives from the enjoyment of the...

Ciao from Rome, my dear friends readers of We the Italians. Spring has come, the contagion is slowing down, the vaccination campaign is accelerating and Italy, at least from this point of view, is actually going in the right direction. We even reopened to American tourists, and about that, We the Italians is preparing a beautiful surprise for all o...