Alfa's pitch will be luxury, Italian style
As they prepare to reintroduce Alfa Romeo to the U.S., Fiat Chrysler marketers are exploring the notion that shoppers are tired of look-alike German luxury cars. Olivier Francois, FCA US' chief marketing officer, says that American and European consumers have "started to get a little bit tired" of the sameness of German luxury cars and the "co...
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Fiat Chrysler Automobiles enjoyed record US sales in March
Fiat Chrysler Automobiles (NYSE:FCAU) was trading 1.23 percent lower this morning despite having announced that it sold 4 percent more vehicles in March 2015 compared to a year earlier, setting a new US record for the company. FCA's success in North America, where it sold 202,227 vehicles, beating analysts' expectations by 2.6 percent, com...
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