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The fully electric New 500 has retained its best small electric car for the city and best convertible for value titles at the What Car? 2023 Awards, gaining further recognition amongst industry experts and collecting 37 prizes in total, making it the highest awarded FIAT model ever. Judges praised the car for its driving capabilities and iconic des...

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The metaverse, a 3D immersive world that is the combination of virtual reality (VR) and augmented reality (AR), will soon be a digital space where Fiat sells its cars to North American customers. The company's Fiat Metaverse Store made its North American premiere at the CES trade show today. Fiat is already employing the technology in Europe. It la...

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Announced at the Los Angeles Auto Show last November, the return of the Fiat 500 in North America—scheduled for 2024 in electric configuration only—is reaffirmed this week at CES (Consumer Electronics Show) in Las Vegas with a live and virtual presence. First, visitors can find the new Fiat 500e in a special Gold Rose livery in the Free2move space...

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Selling low volumes of vehicles may be a counterintuitive approach for brands that have struggled to make their mark in North America, but that's the plan to elevate Stellantis NV's Italian brands here, according to their executives. They want to position Alfa Romeo, Fiat and Maserati as the company's upscale offerings compared to its mass-market U...

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Fiat is hoping to end its struggles for success in the American market by introducing an electric version of its 500 in 2024. The Italian automaker did some okay business during the 1970s, but interest in the brand waned, sales plummeted, and they left the market for nearly three decades. After merging with Chrysler, Fiat came back in 2010 but fail...

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Fiat has opened the world’s first metaverse-powered car dealership in Italy which will enable customers to research, configure and even complete their next car purchase, recreating the feel of a showroom from the comfort of their homes.  Initially, customers will be able to buy the flagship model, 500 La Prima by Bocelli, before the experience will...

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It's (almost) back. Fiat will begin selling an all-new version of the iconic 500 in the U.S in 2024, the automaker has announced in conjunction with the Los Angeles Auto Show. The previous edition of the microcar was discontinued here after 2019 amid slow sales just as it was being redesigned for other countries. The Italian brand currently offers...

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During a recent vacation I visited Tuscan wineries in a Fiat 500 car— known in Italy as a cinquecento (pronounced CHINK-way CHEN-tow). The word—rolling with alliteration—can apparently also add emphasis. The car is a mobile chunk of culture—compact and crammed with history, like the Italian Republic. A Florentine winemaker named Paola, or Paolina (...

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Fly down to Rome or any other beautiful Italian city, and you’ll discover how successful small cars are in the Bel Paese. To be fair, it’s difficult to fit an SUV on those narrow streets or find a reasonable spaced parking spot where you can park a large car. Necessity has pushed Europeans and mostly Italians to design and create some of the quirki...

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The Fiat 126 is an adorable car. It looks like a Little Tikes Cozy Coupe with a license plate and turn signals. Fiat made nearly 5 million 126s over its 28-year production life from 1972 to 2000. It was made in factories in both Italy and Poland. All over Europe in the latter quarter of the 20th century, the 126 was seen as a cheap family car for h...

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