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The amazing tale of Italian fashion is made of style, beauty, creativity and preciousness. It is also made of names so famous around the world they are synonym with Made in Italy and Italian style themselves: think of Prada, Gucci, Dolce and Gabbana, Armani, Valentino: who doesn’t know them? Truth is there are many other, incredibly influential nam...

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“Bold looks, eccentric outfits, confident manners: Milanesi are the beating heart of a city whose reputation enchants the world. To us, every passer-by represents the quintessential spirit of Milan. They’re all unique.” So say the anonymous founders of Milanesi a Milano, an Instagram account that has won nearly 80,000 followers over the last eight...

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Following a year of cancelled physical events, Italian menswear trade show Pitti Uomo is set to return to Florence at the end of June to celebrate its 100th edition. It will be a toned-down show compared to previous iterations in light of ongoing Covid-19 concerns, with organisers announcing earlier this month the show would host fewer brands and b...

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Giorgio Armani thinks the pandemic has changed how he “communicates fashion”. The 86-year-old fashion designer recently returned for his first fashion show since the pandemic and has realised the lockdown has taught him how to display his shows in different formats. He told Vogue: “I am not sure if this is the future of fashion, what I know is that...

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Prada is going for a swim. The Italian fashion house is taking a dip in the pop-up craze this summer with its traveling Prada Outdoor series, which debuted earlier this month. Now making its way to Miami, Prada Outdoor will land in the Design District on June 24 with “Coast,” an immersive diorama-cum-shopping experience designed to resemble your fa...

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This is not a drill: Moschino is coming to New York! The Italian brand, led by American designer Jeremy Scott, announced that its Spring ’22 collection will be shown on Thursday September 9 at New York Fashion Week. The question on everyone’s minds? What the brand’s newest collection will look like. Moschino is known for adhering to dramatic and ca...

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As the cheeky saying goes, a well-tailored suit is to women what lingerie is to men. For one emerging Italian men’s retailer, distinguishing classic styles with an emphasis on quality and material, Edoardo Borrelli made a name for himself by way of his immaculately designed tailored suits for men. And while his suits are still well-regarded, the It...

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Good news, New Yorkers: the luxury Italian House, Maison Valentino, has opened two new stores at Bergdorf Goodman in New York dedicated to its iconic ready-to-wear and Valentino Garavani handbag collections. The partnership between the two luxury brands honors the heritage of each while also celebrating modern luxury and style. “Valentino is the It...

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Ferrari on Sunday rolled out its first in-house fashion collection, offering fans of the Ferrari brand and its supercars a touch of “couture” within a contemporary clothing range. The launch marks a major step in Ferrari’s new brand strategy, one of its biggest investments outside the car business, which the company wants to account for around 10%...

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The world’s biggest menswear fair Pitti Uomo is preparing a condensed physical centenary edition with fewer brands and buyers amid falling Covid-19 infection numbers in Europe. Pitti Uomo expects to feature 300 brands during its upcoming edition from June 30 to July 2 after it was cancelled twice since the outbreak of the pandemic. The event will a...

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