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Salvatore Ferragamo increasingly turns to digital media as it seeks to convey more than just product — it's about brand identity.   The Italian-based firm has utilized film, personalized shopping and engagement through narratives in innovative new projects this year. And while the efforts don't replace Ferragamo's traditional marketing campa...

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Italian luxury cashmere maker Brunello Cucinelli forecast double-digit growth in earnings and sales both this year and next, after its net profit rose 18 percent to 15.6 million euros in the first half of 2014.   Cucinelli said on Sept. 27th, it had completed the sales campaign of its Spring/Summer 2015 men's collection and the women's one w...

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Manstery launches a new shirt collection using a ground-breaking technology to make customizable luxury accessible to everyone. It is on sale now on Kickstarter with shirts starting at $158 each. The New York-based start-up is the first company to offer online made-to-measure clothing of luxury quality with a perfect fit and customizable featu...

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Italian Style is that rare show in Portland, like China Design Now in 2009, that immerses you in a place you might never visit. The subject is high fashion, but the subtext is how Italy reinvented itself after World War II. Don't know your Puccis from your Pradas? Are Dolce & Gabbana a couple? Why are the discount stores stuffed with Tommy...

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If you haven't seen "Italian Style: Fashion Since 1945" at the Portland Art Museum, what are you waiting for? It's a gorgeous collection of haute couture, made the way only the Italians can make it with silk and sashes and fox trim collars. I saw it last Friday evening, the museum's free admission night, and it was packed with couples and girl's-ni...

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By Clifford Pugh Amid all the international fashion houses that are opening in the River Oaks District, the mixed use center is adding a local name. Baanou, a Houston women's clothing store founded by Maryam Afshari dedicated to the appreciation of art, fashion, design and luxury, is the latest to join the new complex on Westheimer near the 6...

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by Kimberly Diggs   In celebration of its 12th anniversary, Culinary Connection at The Shops at Legacy will feature a personal appearance by master Italian artisan Alessandro Taddei, creator of Vietri's Old St. Nick collection. The event will be held at the store, 7201 Bishop Road Suite E10, from 4-8 p.m. Sunday.   Vietri is Amer...

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Just in time for the Holiday shopping season Italian lingerie brand Cosabella launch its first over outlet shop in South Miami. "The Cosabella Cut Sobe" is the first ever outlet store by the brand. Customers can shop Cosabella's colorful and classic collection at 40% off & more. Visit the "The Cosabella Cut Sobe" 7 days a week at 760 Ocean Driv...

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With its economy in ruins after World War II, Italy turned to artists and designers to rebuild and rebrand itself as a source of luxury goods.   Fashion shows in a Florentine palace set the world abuzz. A dozen young designers sent gorgeous young women sashaying through a Renaissance salon in sleek satin gowns, silk day dresses, saucy toread...

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WTI Magazine #58    2015 April, 17Author : Elda Buonanno Foley      Translation by:   While talking about style, everybody makes an easy assumption: Italian brands, big fashion logos, fancy clothes and so forth. Actually, style is more than wearing a Prada bag or a DG pair of glasses, not to mention the stiletto-high heels by Gucci.  

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